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Whether you're new to business or a seasoned entrepreneur, having a professional online presence is more than just a want — IT’S A NEED, especially in today's digital world. Your website acts as your online home base and can often be the first impression you make with potential clients.

But when it comes to building said website, choosing the right website builder for your therapy or coaching business can put you into decision overload. Do you need a drag-and-drop editor? Email campaigns? A blog? An easy way to integrate your CRM system? Something that scales with your growing business? (Like if you want to one day offer online courses…)

If you’re saying, “That’s me 🙋🏻‍♀️” then you're in the right place.

In this blog, we're going to discuss why Squarespace—a modern, intuitive website builder—checks all these boxes and more, making it the ideal choice for therapists and coaches.

But before we delve into the specifics, let's first understand what a website builder is and why the heck you need it.

“So, what exactly is a website builder?”

Great question!

To understand the importance of a website builder like Squarespace, we first need to understand what website hosting is.

Website hosting is essentially the 'real estate' of the internet. It's the space you buy on a server to store all of your website files. You can think of web hosting like a house, but instead of storing your plushy couch and indie flicks, it's housing all of your digital files—essentially, all the things you need to make your website function properly online.

Without a host (or house, if you like the analogy), your website can't exist on the internet.

Now, where does a website builder come into play? Think of a website builder, like Squarespace, as the interior designer of that house. While the hosting provides the foundation and the structure, the website builder allows you to design and organize the 'rooms' — or, in this case, the web pages — without you needing to know how to code. It's the tool that allows you to turn that digital 'house' into a unique and functional space that reflects the personality of your business, allowing you to best serve your clients.

You could technically build a website on your computer using complex coding languages, but unless you upload it to a hosting server, it will never see the light of day. And if you don't have a million years to learn all the technical stuff — which, let's face it, most of us don't — then it will save you time and energy, in the long run, to go with a user-friendly website builder (like Squarespace 👀), that also takes care of the web hosting for you.

Why Squarespace?

Squarespace is an all-in-one website-building platform that is beautiful, modern, and easy to use! (Que exploding fireworks) That's right, folks. It's basically a no-brainer to get your online business up and running like yesterday.

Looking to start a blog? You can do that. Need a way to book appointments? Yes again. Selling products and services? You can absolutely do that on Squarespace, AND you can promote it with their built-in email campaigns as well...

All-in-one means that you will have everything you need to grow your budding business online. It's not just a website host and builder; it's a mini business starter kit ready for when you say go.

Not only can Squarespace do all this, but it also has top-of-the-line features that you want to protect your business and make it look good in the process.

Squarespace Features

Responsive Web Design

Squarespace takes care of the resizing for you.

“Resizing?”

Meaning that your content and images will look right on your MacBook, tablet, and big-ass desktop computer. Believe me, this saves you time in the long run, so you don't have to create multiple websites for all of the different devices there are or will be out there.

Separate Mobile Design

A majority of your leads are likely to visit your website from their smartphones. This makes mobile-friendliness a non-negotiable for your therapy or coaching website.

But, what makes Squarespace stand out is the flexibility it offers in terms of design. With Squarespace, you have the freedom to customize the mobile view of your website independently from the desktop version - ultimately leading to a better user experience.

Around-the-Clock IT Support

Included in every Squarespace plan is unlimited 24/7 access to the support team via live chat and email. It has never been easier to get help with small issues that have you pulling out your hair. The support team can also log in to your site's back end to troubleshoot issues in real time and walk you step-by-step through the process.

Score!

Top-of-the-Line Security

For novice computer users, it can be a little bit tricky to keep your data safe and secure and out of the hands of hackers. Luckily Squarespace has already thought of that. When you add a domain to a Squarespace website, Squarespace automatically protects it with a free SSL certificate. This basically means that hackers can't pretend to be you or steal your information.

Unlimited Bandwidth and Storage

Bandwidth is a critical factor in website performance for higher-traffic websites. And we all know that "higher-traffic" is a good thing. Bandwidth refers to the amount of data that can be transferred or downloaded from a website. ... The higher the bandwidth, the faster your website can load.

But not only that. Google has indicated that site speed is one of the signals used by its algorithm to rank pages. This means that if you have a slow-loading site due to high traffic, then you may not show up in search results.

Lucky for Squarespace users, bandwidth is not a problem.

Extra Perks

If you sign up for an annual subscription with Squarespace, they hook you up with one free custom domain for your first year. And with a qualifying plan, you can also get a year of Google Workspace for free.

Already sold? Start your free trial here. Plus, save 10% off your first subscription of a website or domain by using code PARTNER10. (That’s an affiliate link!)

Squarespace Benefits for Therapy and Coaching Businesses

In the therapy and coaching world, establishing trust and projecting professionalism is paramount. That's why you need a platform that not only meets your functional and tech needs but also elevates your brand image, exudes credibility, and helps you connect effectively with your clients. Squarespace is just that platform, and here's why:

Easy Appointment Scheduling

As a mental health or wellness professional, your focus should be on your clients, not the nitty-gritty of booking appointments. But unfortunately, hiring a virtual assistant who can take care of logistics while you enjoy your morning cuppa just isn't an option for everyone.

And here's the thing - providing a seamless, user-friendly booking experience isn't just about convenience. It's about creating a professional image that inspires confidence and trust in your potential and current clients. After all, if booking an appointment is a hassle, clients might question how smooth their actual sessions will be.

So, a streamlined appointment scheduling process is crucial not just for your sanity but also for building credibility.

That's where Squarespace steps in with its Acuity Scheduling integration.

This feature allows you to navigate the world of appointment scheduling with ease. Your clients can check your availability, book a session, and even settle up payment right on your website - allowing you to pour energy into what you love - providing transformative experiences.

Plus, if you're in the mental health field, Squarespace throws in an extra perk.

Their top-tier plan offers HIPAA-compliant solutions ensuring that sensitive client information stays private and secure - a surefire way to demonstrate to your clients that their privacy isn't just an afterthought. It's a priority.

Note: Other parts of the Squarespace platform, including features like the form block, aren't built to be part of a HIPAA-compliant solution. So if you're a therapist needing to collect secure patient information online for areas outside of Acuity, you should link to or embed an external, compliant service like Simple Practice.

Good news, though! With Squarespace, integrating these third-party services into your website is an easy-breezy process.

Effortless CRM Connection

As your therapy or coaching practice grows, having a robust Customer Relationship Management (CRM) system like Simple Practice FREE TRIAL → or Dubsado CLICK HERE FOR 20% OFF → (Yes, these an affiliate links!) becomes crucial. It helps you manage client information, track interactions, schedule appointments, send contracts, automate payments, and so much more!

With Squarespace's Code Block, you can easily embed scheduling links or lead capture forms from your CRM into your website. Just copy the provided code, paste it into a Code Block on your Squarespace site, and voila! Your CRM system is ready to work its magic!

Less tech stress means more time for mindfulness and growth—both for you and your clients!

(Virtual high-five 🙌🏻 Squarespace)

Straightforward Directions

Location matters - especially if your business operates in a brick-and-mortar building where you meet face-to-face with clients. 😉

For this reason, a map can be a simple yet powerful tool. The ease and clarity can be particularly comforting to new clients who may be feeling nervous about their first visit. By providing clear, easy-to-follow directions, you're helping them feel more prepared - and that's a win even before the first session begins!

With Squarespace's Map Block feature, you can effortlessly pin locations on Google Maps, helping your clients find you or your events.

Simple Event Sharing

Whether you're hosting group coaching sessions, wellness workshops, or speaking at a special event 🔥, you need an efficient way to get the word out. That's how people know to sign up, right?

Well, Squarespace has got your back with its Event Pages. You can add up to 350 events per month on each Event Page, detailing all the essential info like event title, date, time, and location. Plus, you have the freedom to jazz things up with descriptions and images or even set up ticket sales!

Need to display your events in a calendar format on other pages? Easy! With Squarespace’s Calendar Block, you can display up to 250 of your upcoming events in a neat, user-friendly format.

This feature makes your site not just an information hub, but a dynamic, interactive platform that fosters your thriving therapy or coaching community.

Integrated Blogging

Blogging isn't just about sharing your thoughts—it's a strategic tool that can connect you with potential clients, establish you as an expert in your field, and boost your website's search engine rankings. But getting the hang of it can sometimes feel as complicated as learning a new language - especially if your website builder doesn't play nice with your blogging platform.

This is where Squarespace's Integrated Blogging feature becomes your new best friend. This powerful tool makes creating and managing a blog on your website super easy. You can effortlessly draft and design posts, categorize them, share to your online platforms - even draft an email to your list (if you opt for Squarespace email campaigns).

And guess what? It's all housed under one roof—no need to juggle multiple platforms or tools.

Built-in SEO features

You've probably heard that SEO—Search Engine Optimization—is the secret sauce for attracting visitors to your website. But let's be honest - the confusing jargon and ever-changing algorithms make you want to rip your hair out.

You can breathe easy, my friend 😅 because Squarespace has got you covered.

Each Squarespace site comes equipped with a suite of built-in SEO tools. Advanced SEO optimization, Google Search Console integration, clean URLs, SEO-friendly page titles and descriptions, and SSL security—it's all there, designed to give your site maximum visibility.

The best part? Squarespace's integration with Google My Business.

If you meet clients locally, you'll love this. It's a nifty feature to amplify your local search presence so people in your hometown can actually find you.

Need Design Help for Your Therapy or Coaching Business?

Creating an online presence should be easy...

And with Squarespace, it is! 🥳

Its robust, user-friendly features designed to meet therapy and coaching businesses' unique needs make it an ideal partner on your entrepreneurial journey.

But I get it — setting up a professional website can still feel like a huge, overwhelming task.

If you're ready to build an engaging, client-attracting website but need a helping hand, you’re in the right place 🙋🏻‍♀️. My services are designed to take the website-building weight off your shoulders.

Check out my packages to discover how I can support you in bringing your online vision to life!