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Do I need a lead magnet as a therapist?

If you're a therapist hoping to convert website traffic into new leads, one of the best ways to do that is to create a lead magnet.

A lead magnet (also known as an opt-in or downloadable freebie) is something that you offer website visitors in exchange for their email. It can be as simple as a PDF or as complex as a webinar or online course.

By offering value for free, you're demonstrating your expertise and building trust with potential clients. But more importantly, you’re creating a way to stay in touch with them and continue to nurture the relationship - which could lead to more bookings.

What makes a good opt-in freebie as a therapist?

Something that your target audience will find valuable.

It should be relevant to their needs, something they can use immediately, and targeted towards the beginning of their client journey. This means helping them:

• Understand why they need your services

• Complete or solve a problem to help them book your services

• Trust that you’re knowledgable

• See the value of mental health - because potential clients might not “get it.”

Lead Magnet or Opt-In Freebie Ideas

Still, trying to decide what to create? You're in luck - below, I've created a list of 35 different opt-in freebie ideas that would be perfect for therapists.

1. A PDF guide to relaxation techniques

2. A list of the best books on mental health

3. A wellness tracker

4. A mini-course on developing a morning routine

5. A beginner's guide to therapy

6. A cheat sheet of coping mechanisms for anxiety

7. An e-book on how to manage stress

8. A list of the best apps for mental health

9. A printable workbook on goal setting

10. A webinar or video training on personality

11. A guided meditation video for beginners

12. A self-assessment quiz on depression

13. A list of the best self-care places in your city

14. A 30-day healthy eating challenge

15. A seasonal produce guide

16. A printable daily gratitude journal

17. A swipe file of affirmations

18. A checklist of the signs and symptoms of anxiety

19. A list of questions to ask your therapist

20. A playlist of the best self-help podcasts

21. A workbook on building self-confidence

22. A toolkit for managing triggers

23. A course on boundary-setting

24. A calendar of self-care activities for the month

25. A guide to choosing the right therapist

26. A directory of mental health resources in your area

27. An infographic on the benefits of therapy

28. A template for creating a self-care plan

29. A day in the life email series from a therapist

30. An educational video on the different types of therapy

31. A sample chapter of your new book

32. A replay of your latest live training or workshop

33. A set of printable quotes

34. A workbook on identifying your values

35. A worksheet for goal-setting in therapy

Need help bringing your creative vision to life?!

Creating a lead magnet is a great way to attract new clients and grow your therapy practice. If you need help getting started, reach out for a free discovery call. I offer VIP days for projects just like this!