35 Lead Magnet Ideas for Therapists
This post may contain affiliate links. I may receive a commission for purchases made through these links (at no cost to you!)
Do I need a lead magnet as a therapist?
If you're a therapist hoping to convert website traffic into new leads, one of the best ways to do that is to create a lead magnet.
A lead magnet (also known as an opt-in or downloadable freebie) is something that you offer website visitors in exchange for their email. It can be as simple as a PDF or as complex as a webinar or online course.
By offering value for free, you're demonstrating your expertise and building trust with potential clients. But more importantly, you’re creating a way to stay in touch with them and continue to nurture the relationship - which could lead to more bookings.
What makes a good opt-in freebie as a therapist?
Something that your target audience will find valuable.
It should be relevant to their needs, something they can use immediately, and targeted towards the beginning of their client journey. This means helping them:
Understand why they need your services
Complete or solve a problem to help them book your services
Trust that you’re knowledgable
See the value of mental health - because potential clients might not “get it.”
Lead Magnet or Opt-In Freebie Ideas
Still, trying to decide what to create? You're in luck - below, I've created a list of 35 different opt-in freebie ideas that would be perfect for therapists.
A PDF guide to relaxation techniques
A list of the best books on mental health
A wellness tracker
A mini-course on developing a morning routine
A beginner's guide to therapy
A cheat sheet of coping mechanisms for anxiety
An e-book on how to manage stress
A list of the best apps for mental health
A printable workbook on goal setting
A webinar or video training on personality
A guided meditation video for beginners
A self-assessment quiz on depression
A list of the best self-care places in your city
A 30-day healthy eating challenge
A seasonal produce guide
A printable daily gratitude journal
A swipe file of affirmations
A checklist of the signs and symptoms of anxiety
A list of questions to ask your therapist
A playlist of the best self-help podcasts
A workbook on building self-confidence
A toolkit for managing triggers
A course on boundary-setting
A calendar of self-care activities for the month
A guide to choosing the right therapist
A directory of mental health resources in your area
An infographic on the benefits of therapy
A template for creating a self-care plan
A day in the life email series from a therapist
An educational video on the different types of therapy
A sample chapter of your new book
A replay of your latest live training or workshop
A set of printable quotes
A workbook on identifying your values
A worksheet for goal-setting in therapy
Need help bringing your creative vision to life?!
Creating a lead magnet is a great way to attract new clients and grow your therapy practice. If you need help getting started, reach out for a free discovery call. I offer VIP days for projects just like this!
