How to Choose Brand Colors for Wellness Websites
Choosing the right brand colors for wellness websites is so much more than just picking pretty shades off a Pinterest board. Your color palette sets the tone for your entire brand—it tells your audience who you are, what you stand for, and what kind of experience they can expect when they work with you. Basically, your brand colors are kind of a big deal.
Hi, I’m Emily—a one-page website designer who helps coaches, therapists, and wellness professionals create standout wellness websites that feel both polished and personal. In this post, we’re diving into how to choose the perfect brand colors for your wellness brand—ones that feel aligned, intentional, and totally you.
Ready to level up your brand? Book a discovery call with me today, or check out other ways we can team up to bring your wellness website to life.
Why Brand Colors Matter for Wellness Websites
Think of your brand colors as the visual first impression of your business. Before someone even reads your headline or clicks your contact button, they’ve already formed an opinion based on how your site looks. Wild, right?
For wellness websites, your color palette sets the tone. A cohesive scheme builds trust, calm, and a transformational vibe.
Build brand recognition
Create an emotional connection with your audience
Look polished and professional across your website, social media, and marketing materials
Bottom line? If your colors are inconsistent or feel off, your dream clients may bounce before they ever get a chance to see how amazing you are.
Start With Your Brand’s Feel
Before we dive into swatches and hex codes, let’s talk vibes. What do you want people to feel when they land on your site?
Are you calm, energizing, or grounding? Your brand’s emotional tone should lead the way when choosing your colors.
Wellness isn’t one-size-fits-all—and neither are wellness websites. So get clear on your brand’s energy first, and let that lead your palette decisions.
Tap Into the Psychology of Color
Yes, color psychology is a thing—and it’s super helpful when choosing brand colors that support your message. Here’s a quick cheat sheet for common colors used in wellness websites:
Blues: Calm, trust, professionalism (perfect for therapists or mindfulness coaches)
Greens: Health, growth, nature (great for holistic practitioners and nutritionists)
Neutrals: Simplicity, grounding, reliability (ideal for those who want a minimalist, trusted feel)
Pinks and purples: Nurturing, intuitive, spiritual (hello, energy healers and self-love coaches)
Of course, you don’t have to stick to stereotypes—but understanding what colors communicate can help you make more intentional choices.
Look at Your Competitors (But Don’t Copy Them)
It’s smart to scope out what others in your niche are doing. Look at other wellness websites—what colors are they using? Are there certain shades you see over and over again? (Spoiler: it’s probably a lot of sage green and beige.)
Now here’s the important part: Don’t just copy what you see.
Instead, ask yourself:
What’s missing in this space?
How can I visually stand out while still feeling aligned with my audience?
If others go neutral, go bold. Use deeper tones or a pop of color to let your personality shine!
You Don’t Need to Choose Boring Beige
Can we just say it? Beige doesn’t equal wellness.
So many wellness websites default to a super neutral, toned-down color scheme in hopes of feeling calm and professional. And while there’s nothing wrong with neutrals (they can totally work), you don’t have to mute your whole palette to be taken seriously.
It’s 2025—your brand can be clean and colorful. Zen doesn’t have to be boring.
Choose 2–3 Core Colors + 1 Accent
Here’s a simple formula I like to follow with my clients when designing wellness websites:
2–3 core brand colors: These will carry most of the visual weight across your site—think buttons, headers, and backgrounds.
1 accent color: Use this sparingly for things like call-to-actions, links, or highlights that you want to pop.
This combo adds variety without overwhelm—and when used consistently, it creates a cohesive look that keeps people scrolling.
Stay Consistent Across Platforms
Once you’ve chosen your colors, stick with them.
Your wellness website, social media, client PDFs, email templates—all of it should use the same color palette. This kind of consistency builds brand recognition and helps you look like the professional you are.
Think about it: if someone sees one of your Instagram posts and it matches the vibe of your website, they’re more likely to trust that you’ve got your act together (and want to work with you).
Final Thoughts: Color With Intention, Not Just Aesthetic
Choosing colors for wellness websites isn’t just a design decision—it’s a strategic one. The right palette can elevate your brand, connect with your dream clients, and support the kind of transformation your work is all about.
And if you’re sitting there thinking, “I have no clue what colors reflect my brand,” that’s totally normal. This is where I come in! I help wellness professionals like you build beautiful, aligned wellness websites—from strategy to design. Let’s chat!
Oh, and don’t leave without picking up some of my free resources! Whether you need a ready-to-use Lead Magnet Template, a step-by-step guide to gathering testimonials with The Feedback Formula, or the Ultimate Blog Writing Checklist, I’ve got you covered. Grab yours and start leveling up your business today!
