Squarespace vs Wix for Therapy Websites: Which One Is Right for You?
So, you’re starting (or revamping) your private practice website and you’ve narrowed it down to two of the most popular DIY platforms: Squarespace vs Wix. But which one should you actually use? Let’s break it down so you can make the best choice for your practice!
But first, Hey there—I’m Emily! I design strategic one-page websites for therapists, coaches, and consultants who want a digital home that feels just right. If your current site is more “meh” than magnetic, I can help you change that. Book a discovery call with me today, and let’s create a website that connects with your dream clients.
Squarespace vs Wix: The Basics
Squarespace and Wix are both user-friendly website builders that let you create a site without any coding. You choose a template, add your content, and publish your site—all from your browser, no web developer required.
But while they may seem similar on the surface, they offer very different experiences once you get into the details. Especially when it comes to creating a site that feels warm, professional, and easy to use for a therapy practice.
Here’s how they compare.
Squarespace: Minimal, Strategic, and Therapist-Approved
Let’s start with Squarespace, because to be honest, it’s my go-to platform for therapists—and the one I build all of my client websites on.
Why therapists tend to love it:
Design-forward templates that look clean, calming, and professional right out of the gate
Simple, intuitive user interface that makes it easy to update content without a tech background
Built-in SEO tools to help improve your visibility in search engines
Fully responsive design—your site will automatically look great on desktop, tablet, and mobile
Plus, if you don’t want to build it yourself, I can create a completely customized Squarespace site for you that’s tailored to your brand and goals.
Wix: More Control, More Complexity
Next up is Wix. At first glance, it seems like a dream—it offers tons of customization options, drag-and-drop freedom, and a large variety of templates to choose from.
But here’s where it can get tricky:
All that freedom can lead to cluttered, overwhelming designs if you’re not careful
The SEO tools aren’t as strong, and the platform has a history of poor search engine performance
Mobile responsiveness is manual, meaning you have to go in and fix the mobile layout yourself
The interface can feel complicated and confusing, especially for therapists who aren’t super comfortable with tech
Therapists often come to me after trying Wix and realizing they spent way too much time tweaking their site—and still don’t love the result.
Squarespace vs Wix: Blog, SEO, and Mobile Performance
These three areas—blogging, SEO, and mobile responsiveness—are incredibly important for therapists who want to grow their online presence and connect with more clients.
Blogging
Squarespace offers a clean and easy-to-use blog editor, with built-in SEO features like meta descriptions and image alt text
Wix allows blogging too, but the interface isn’t as streamlined and can be a bit clunky to work with
SEO (Search Engine Optimization)
Squarespace is built with SEO in mind. The clean code and mobile-optimized templates help your site rank better in search results
Wix has improved over the years, but it still struggles to match the SEO performance of Squarespace
Mobile Responsiveness
Squarespace sites are automatically mobile-friendly, so your content looks good on any screen without extra effort
Wix often requires manual mobile design adjustments, which adds extra work and frustration
Squarespace vs Wix: Ease of Edits and Ongoing Updates
If you’re a therapist, you probably don’t want to spend hours figuring out how to update your website. You want to be able to change your hours, upload a blog post, or swap out a photo without stressing about breaking something.
Squarespace is designed for exactly that. It’s easy to learn and hard to mess up
Wix can feel more complicated, especially if you’re not interested in customizing every little element of your site
If you want to keep things simple and stress-free, Squarespace is the better option.
So… Squarespace vs Wix: What’s the Final Verdict?
Still deciding between Squarespace vs Wix for your therapy website? Here’s my honest recommendation:
Choose Squarespace.
Especially if:
You want a professional, welcoming website that builds trust
You don’t want to deal with a steep learning curve
You care about SEO, performance, and being found online
You’d rather spend time serving clients than fiddling with tech
After working with dozens of therapy clients, I’ve seen how Squarespace makes building an effective, client-friendly site simple!
Ready to Build a Website That Reflects Your Practice?
In short? When it comes to Squarespace vs Wix, Squarespace wins for therapists. It’s clean, professional, easy to manage, and just makes sense for a practice that wants to build trust, visibility, and connection online. If your site doesn’t reflect you—or you’ve been putting it off—I can help. I design custom, one-page Squarespace sites that are strategic, simple, and easy to update. Book a discovery call and let’s build a website that connects with the people who need you.
Oh, and don’t leave without grabbing some free resources to help you move forward. Whether you need a ready-to-use Lead Magnet Template, a step-by-step guide to gathering testimonials with The Feedback Formula, or the Ultimate Blog Writing Checklist, I’ve got you covered. Grab yours and start leveling up your business today!
