How to Build a Simple Sales Funnel on Squarespace (That Actually Books Clients)
So, your Squarespace site is live, but it’s not exactly turning visitors into booked clients yet. That’s where a sales funnel on Squarespace comes in. Don’t worry—it’s not as scary or complicated as it sounds. A sales (or booking) funnel is simply the path your dream client takes from “just browsing” to “yes, I’m booking a session.” If you're a therapist or coach, this kind of intentional flow can make a big difference. Let's walk through how to build a simple, effective sales funnel on Squarespace that gets results—without needing a marketing degree.
Hey, I’m Emily—a Squarespace designer who helps coaches, therapists, and wellness professionals turn their websites into client-booking machines (without the overwhelm). I specialize in one-page websites that are not only beautiful and on-brand, but built with strategy in mind.
Ready to make your website actually work for your business? Book a discovery call and let’s map out a sales funnel that fits your goals—or check out other ways we can team up to bring your site to life.
What Is a Sales Funnel (and Why Should You Care)?
A sales funnel on Squarespace is just a fancy way of saying: “Here’s how someone moves through your site to become a client.”
For wellness professionals, it’s especially important. Your potential clients might be overwhelmed, nervous, or unsure—your site should feel like a safe, supportive next step.
A great funnel helps you:
Build trust
Clearly explain your services
Make booking easy
The 4-Page Funnel Framework
Here’s the basic flow I recommend:
Homepage → Services Page → Booking Page → Thank You Page
1. Homepage: The Warm Welcome
Your homepage is the starting point of your sales funnel on Squarespace. It should quickly communicate who you are, who you help, and how you can support them. Add a clear, standout call-to-action like “Start Here” or “Work With Me,” and repeat it throughout the page so visitors always know what to do next.
2. Services Page: Clarity Is Key
Your services page is where visitors learn what you offer and whether it’s a good fit. Keep your descriptions simple and client-friendly—share what you do, who it’s for, and what someone can expect. If you’re open to it, include your pricing. End the page with a clear CTA to move them to the booking step.
3. Booking Page: Make It Easy
The booking page should be clean, easy to use, and mobile-friendly. Whether you use Squarespace Scheduling or embed a tool like Calendly, Dubsado, or Simple Practice, the goal is to make scheduling effortless. A short, welcoming note above your calendar can make the process feel more personal.
4. Thank You Page: Close the Loop
Your Thank you page is the final touch in your sales funnel on Squarespace. After someone books, use this page to confirm their appointment, set expectations, and share anything helpful—like a resource, next steps, or a friendly message to let them know they’re in the right place.
CTAs: Your Funnel’s Best Friend
CTA = Call to Action. Every page should guide visitors to the next step.
Some examples:
“Learn more about my services”
“Book your free intro call”
“See if we’re a good fit”
Keep your CTAs simple, specific, and easy to follow.
Use the Tools That Work for You
If you already use a scheduler you love, you can easily plug it into your Squarespace site.
Popular options include:
Squarespace Scheduling (built-in)
Calendly
Dubsado
Simple Practice
All of these tools work well with Squarespace and many include automated confirmation emails and reminders—which makes your funnel more effective without extra work.
Bonus Tip: Use Forms to Pre-Qualify or Prep
Want to make your client process even smoother? Consider adding a quick intake form before or after the booking step. This gives you a head start by helping you understand your client’s goals, gather the information you need upfront, and cut down on unnecessary back-and-forth emails. Squarespace has a built-in forms block that works well, or you can easily embed an external tool like Google Forms or Typeform. It’s a simple addition, but one that can make a big difference in creating a more seamless and professional experience for both you and your clients.
Final Thoughts: Your Sales Funnel on Squarespace Doesn’t Have to Be Complicated
You don’t need a 10-step process or expensive software. Just a clear, intentional path that takes visitors from “just looking” to “I’m ready to work with you.”
If your current site isn’t quite guiding people through that journey yet, let’s fix that. I design Squarespace websites that are simple, strategic, and built to convert. Want a sales funnel on Squarespace that actually works for your practice? Book a discovery call and let’s make it happen.
Oh, and don’t leave without picking up some of my free resources! Whether you need a ready-to-use Lead Magnet Template, a step-by-step guide to gathering testimonials with The Feedback Formula, or the Ultimate Blog Writing Checklist, I’ve got you covered. Grab yours and start leveling up your business today!
