Ultimate Guide to Creating an Engaging Landing Page on Squarespace for Workshops and Courses

Hey there, small business owners! Are you ready to start offering workshops and courses? Or looking for an easier and faster alternative to things like LeadPages? I've got your back. As a Squarespace website designer, I’m sharing exactly how to create a landing page on Squarespace that not only captures attention but also converts visitors into eager participants.

Let’s dive into how you can leverage Squarespace’s user-friendly platform to create landing pages that shine (and fast!)

First, What Even IS a Landing Page?

I know sometimes terms like “landing page” can be used for a variety of things (from opt-in forms to full-blown sales pages), so let me clarify what I mean before we get started. A landing page is a dedicated page on your website crafted with a single focus in mind: to guide visitors toward taking a specific action, whether that means signing up for a workshop, downloading a freebie, or enrolling in a course.

Unlike other pages on your site that might encourage exploration (think of your home page as an example), a landing page is all about conversion. Ideally, it’s where interest is transformed into action, making it one of the most important tools in your online marketing arsenal.

Why I Love Creating a Landing Page on Squarespace

One of the fantastic benefits of Squarespace is its user-friendly nature, making it a breeze to update content on the fly. Not only is the backend of the platform easy to manage, but it’s also easy to duplicate pages and make edits too (which is great if you love launching new offers or doing A/B testing). This feature is a game-changer for coaches, consultants, and small business mavens who regularly whip up irresistible offers and freebies. (Psst, if you’re curious about creating freebies that captivate, check out my guide to creating freebies that convert.)

Already sold on Squarespace? Start your free trial here. Plus, save 10% off your first subscription of a website or domain by using code PARTNER10. (Yes, that’s an affiliate link!)

Tips for Creating an Irresistible Landing Page on Squarespace

Now that we are on the same page about why you need a landing page (and why Squarespace makes it easy), let's get into some tips to help make sure your landing page on Squarespace stands out and gets your audience to take the action you WANT.

First, Let’s Talk About Their First Impression: Your Headline

The first thing your visitors see isn't the color scheme or the fancy font you chose; it's your headline. This isn't just a title; it's your first—and sometimes only—chance to grab attention and make your readers want to stay. A well-crafted headline acts like a giant welcome sign to your ideal clients, and points your potential clients in the direction you want them to go.

It's your opening pitch, so make it count. Ask yourself, does your headline solve a problem? Does it promise something extraordinary while still being honest? Does it make it clear who the offer is for (or not for?). If not, it’s time to jazz it up. Trust me - it’s worth the extra time you spend thinking of the perfect headline because without this piece, nobody is moving onto the next one!

The Role of Visuals

As a Squarespace designer, it’s no secret that I believe design and visuals are incredibly powerful. They communicate much more than just aesthetics; they evoke emotions, illustrate benefits, and tell a story. I know that sounds a bit heavy, but believe me, it’s the real deal! Choosing the right images or graphics can truly make the difference between someone scrolling past or stopping to engage.

Visuals can also help break down complex information about your workshop or course, making it more digestible and appealing. Remember, the goal is not just to decorate but to communicate. The visuals you select should align with your message and target audience, creating a seamless and engaging user experience from start to finish.

Testimonials: The Trust Catalyst

We are all inundated with marketing messages nowadays so it’s time to ask, why should someone choose your workshop or course? Here’s where testimonials come in.

Including testimonials on your landing page adds a layer of trust and authenticity, showing prospective clients the value of your offerings through the eyes of those who've already experienced it. For your ideal client, they are not just reviews but also show that you know what it’s like to be in their shoes (and that you’ve helped others get to where they want to go).

This social proof can significantly sway decision-making, turning skeptics into believers and browsers into buyers. And isn’t that what you want?

Call-to-Action: The Part You Care the Most About!

Finally, we have your call-to-action (or CTA). Don’t just say “purchase now”, tell them what they are going to get. Whether it's to "Sign Up Now," "Download Your Free Guide," or "Join the Course," your CTA should be clear, compelling, and hard to resist.

It’s crucial to ensure that your CTA stands out and speaks directly to the desired action you want your visitors to take. A strong CTA removes any guesswork and makes the next steps crystal clear, guiding your visitors towards becoming active participants in your world.

It’s Easy to Create a Landing Page in Squarespace

If you’re ready to take your landing page from "meh" to "wow," let’s chat. Opt for a VIP day where I design your dream landing page (that you can duplicate and use over and over again), or if you’re the DIYer type, let’s schedule a strategy call. Either way, I’m here to make your landing page not just functional, but unforgettable!

Want more? Take a peek at my portfolio page to see what magic we can create together! Or, discover all the ways we can team up to bring your website dreams to life. I’m all ears and can’t wait to chat about what you envision for your site!

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